An example of how this can be done is by creating browsing experiences that allow marketers to understand what content is Business Email List considered most relevant by leads. In this way, it is possible to discover what type of content is most used by the audience and which, in fact, add value to customers. Another example is ScribbleLive, which Business Email List created an assessment of the state of maturity of the users' Content Marketing strategy: interactive content and sales enablement Symantec created a calculator to assess Business Email List the risks and possible flaws in the security system of computers and mobile devices.
Reduced wait for return on investment As we said before, interactive content allows marketing to get closer to customers, without Business Email List having to wait for meetings with sales teams to better understand what the Business Email List customer wants. The return comes not only for the public, who can find better solutions, but also for the company, which saves Business Email List time and budget by using interactive content. Sharing interactive materials with sales enablement allows teams to gain new insights based on those materials, in conjunction Business Email List with what they may have from staying in touch with customers.
In this way, sales enablement can be used to train sales teams to direct their attention to the pains and dreams of the audience, detected Business Email List through interactive content. Bonus: Find solutions through Solution Finder Solution Finder is a tool that determines which product or service is best for the client, when making a recommendation or giving a specific answer, based on the answers that the client has provided. Solution Finder's Business Email List interactivity is similar to a questionnaire, except that it is more specific and provides a clear answer at the end of which service or product the user should use. In fact, the quiz can even be Business Email List used as a Solution Finder tool, as well as calculators or tests/assessments.