What is SEO and how it works?

In today’s digital world, regardless of what you do, if don’t have a presence online, you just don’t exist. And in almost every case, the single most important element of your online presence is your website. Today more than 70% searches are done through Google and it has now become the most used search engine in the world, because it has been able to deliver all the results on user’s search. The main aim of the Search Engine Optimization (SEO) is to make your website or webpage rank number one in the SERPs (Search Engine Results Pages) of Google and other search engines like Yahoo, Bing, etc.